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| Rating |  |
| Type | Paperback |
| Release Date | 2007-04-03 |
| List Price | $15.99 |
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| Our Price | $9.35 |
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| Lowest New Price | $7.96 |
| Lowest Used Price | $5.00 |
Categories |
| Decision-Making & Problem Solving General Social Psychology & Interactions Personal Transformation Paperback Printed Books All product Books |
Features |
- ISBN13: 9780316010665
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Description |
| In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we comprehend the world all-around us. In BLINK, he revolutionizes the way we comprehend the world inside. How do we do decisions--good and bad--and why are some people so much better at it than others? This's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as different as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do together with how much information we can process shortly, but rather together with the few particular details on which we focus. BLINK displays all of the brilliance this has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in usual life. |
| Blink is concerning the first two seconds of looking--the decisive glimpse this recognizes in an instantaneous. Gladwell, the excellent-selling author of The Tipping Point, campaigns for snap judgments and intellect reading together with a gift for translating research into splendid storytelling. Building his case together with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to believe small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--this offers us together with instantaneous and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell consists of caveats concerning leaping to conclusions: marketers can manipulate our first impressions, high arousal moments do us "intellect blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Result" (i.e., voting for a handsome but hapless president). In a provocative chapter this exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies concerning autism, facial reading and cardio uptick to urge training this increases high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas concerning what Blink Camp might look like. --Barbara Mackoff |
Customer Reviews |
 Effects of Snap Judgments 2010-03-12 |
| By CSPM |
| Blink is a great book. This book talks about how we make snap judgments about people and the things that surrounds us. He proposes an idea and supports it with many peer-reviewed research. He does raise questions and provoke the reader to ponder on the issues raised and come up with his or her own conclusion. What amazes me the most about him is that all the ideas in this book is about finding ways to improve our society as a whole. I strongly believe that he is a another version of President Obama that wants to help and improve society as a whole. There is more to this book that will make you step back and think about some of the issues affecting our society today. You must read this book! |
 Worst book that I never read 2010-03-09 |
| By Buddy Lo (Houston) |
| Alright, I did start it, but I could not finish it. It was that boring. Don't make a snap judgment though, you should read it for yourself and realize that anyone without a brain can get published these days. A former boss who liked to drink and employ the services of hookers gave our team this as a Christmas gift which were some of the many Blink judgments he made. |
 The King of Common Sense 2010-03-09 |
| By Ryan Overmyer (Ann Arbor, MI) |
| After following Gladwell in the New Yorker, and enjoying his most recent work "Tipping Point", I've been eagerly awaiting the release of his newest piece, "Blink". Gladwell is the king of common sense, many of the points he addresses are based on what we already know. But I suppose that's the exact reason I enjoy his work so much. What many of us, not excluding myself, sometimes fail to recognize about the current understanding of the brain and human reactions - Gladwell saturates himself in. Secondly, being a lifelong fan of the Getty - I was pleasantly surprised with his remarkable insights into the museum as well. |
| A guide to rapid thoughts 2010-03-08 |
| By Kylee Craig |
| With the its pages rich in contemplation into the instantaneous decision-making capabilities of the human mind, Malcolm Gladwell's Blink is a great introduction to the art of rapid cognition. Gladwell excels in introducing his theory with major, real-life studies, but also leaves room in his novel for views against his own theory. Through each of the organized chapters of his presentation, Gladwell succeeds in changing the way the reader looks at the world. Towards the end, he even challenges the reader to take the lessons to heart and to make positive changes in their future decisions. The book itself comes through exactly as described: "The power of thinking without thinking." It is the presentation of Gladwell's personal experiences and research that cater to the cause of challenging the reader's view of the world. Having coined certain terms in his theory, such as "the blink", "thin-slicing", and "listening with your eyes", Gladwell's philosophical approach to rapid thought processes is bound to be accepted within the bounds of our society by some point. Overall, this book was a great read and definitely provided great insight into the way people have been thinking without knowing for years. |
| Ausgezeichnet!! 2010-03-07 |
| By Norman B. Kauble (Fair Oaks, CA USA) |
| One of the most facinating books I have ever read. If you want to know what people are really thinking, despite what they may be saying, read this awesome book. |
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